Lego is building a greener future, one brick at a time

Marissa Pekular, West Hills Editor

Earlier this month, Lego launched its latest green initiative, Lego Replay. This pilot program allows American families to recycle their unwanted Lego bricks through a more convenient process. The toymaker is now offering free shipping labels that American customers can print off of Lego’s website.

People looking to recycle their old Lego pieces will have to put them in a box and mail them using that label. Lego will clean and sort through these pieces, and then donate them to Teach for America and other after-school programs for financially insecure children in the U.S. This recycling program is a test run for The Lego Company, and if it proves to be successful, it will expand to countries beyond the United States.

Ramphies Lopez, the Senior Director at Lego Group, expanded on the program’s future. In an interview with The Voice, he said, “To truly tackle such a significant challenge, [sustainability] it takes a collective effort from all of us.  Every contribution helps.” Promoting the recycling of their bricks is just one way the Lego Group is approaching sustainability. In the last couple of years, Lego has enacted several initiatives that are focused on fulfilling the company’s planet promise.

“The Planet Promise is the LEGO Group’s pledge to act responsibly and have a positive impact on society, including children and their world,” Lopez said. “In addition to saying that it is part of the “Promises” we try to live up to, we are also actively and aggressively trying to put action behind those words.”

Lego assured its customers that by the year 2030, all of its toys will be produced using sustainable materials. Within the last year specifically, the company has made some significant achievements in manufacturing eco-friendly Legos.

After exhaustive research and testing, Lego produced about 25 different pieces, many of them plants, that are made from sugar-based polyethylene rather than oil-based plastic. Because of this accomplishment, two percent of Lego’s toy production is now consisting of sustainable materials. This advancement may seem small, but it is extremely significant considering Lego sells 75 billion bricks a year. Lopez highlighted how manufacturing Lego bricks with sustainable materials is no easy task, but will ultimately have a tremendous impact on the environment.

As Lego is one of the most prominent toy manufactures in the world, its efforts toward creating an eco-friendly institution are not only noteworthy but necessary. Lopez noted, “It’s less about one program per se [but] more about a mind shift towards a more sustainable way of living and collection of efforts from all of us that will make a real difference.”